{"id":1861,"date":"2026-04-24T05:41:37","date_gmt":"2026-04-24T05:41:37","guid":{"rendered":"https:\/\/zhongyuan.com.sg\/?p=1861"},"modified":"2026-05-04T11:34:19","modified_gmt":"2026-05-04T11:34:19","slug":"decoding-the-new-retail-model-of-community-catering-and-exploring-the-new-ecosystem","status":"publish","type":"post","link":"https:\/\/zhongyuan.com.sg\/en\/decoding-the-new-retail-model-of-community-catering-and-exploring-the-new-ecosystem\/","title":{"rendered":"\u8d70\u8fdb\u9505\u5708\uff5c\u89e3\u7801\u793e\u533a\u9910\u996e\u65b0\u96f6\u552e\u6a21\u5f0f\uff0c\u5171\u63a2\u98df\u54c1\u4ea7\u4e1a\u65b0\u751f\u6001\u2014\u65b0\u52a0\u5761\u4e2d\u539f\u4f1a\u4f1a\u957f\u8bbf\u95ee\u56e2\u4e2d\u539f\u884c\uff08\u9505\u5708\u7bc7\uff09(\u80a1\u7968\u4ee3\u7801\uff1a02517.HK)"},"content":{"rendered":"

Led by Mr. Fan Ziping of the Singapore Zhongyuan Association, a delegation of the association\u2019s presidents visited Guoquan, a leading enterprise in China\u2019s community-based food retail sector. The delegation conducted on-site visits and engaged in in-depth discussions focused on the upgrading of the food industry chain and new retail models. From store operations to the supply chain system, they gained a multidimensional understanding of the company\u2019s development logic and gained firsthand insight into the path taken to build this innovative food industry ecosystem.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Brand Perception: Redefining \u201cEating at Home\u201d<\/strong><\/h2>\n\n\n\n

With the core philosophy of \u201cWhen dining at home, choose Guoquan,\u201d the company has built a product portfolio spanning multiple categories\u2014including hot pot, barbecue, and ready-to-cook ingredients\u2014centered around the home dining experience.<\/p>\n\n\n\n

Unlike traditional dining models, Guoquan uses standardized ingredients and convenient cooking methods to make \u201ceating at home\u201d a cost-effective and efficient lifestyle choice.<\/p>\n\n\n\n

Currently, Guoquan has established over 10,000 stores nationwide, building a robust community network. Through its online platform, the company offers both in-store and home delivery services, continuously expanding its reach to new customers.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Core Model: Channel-Driven Industry Integration Capabilities<\/strong><\/h2>\n\n\n\n

During the visit, the delegation focused on learning about Guoquan\u2019s business model.<\/p>\n\n\n\n

Guoquan is not merely a retail brand; rather, it leverages its channel capabilities to reverse-integrate industry resources, gradually forming:<\/p>\n\n\n\n

    \n
  • Upstream: Global Sourcing of Ingredients and Standardized Production\u00a0<\/li>\n\n\n\n
  • Midstream: Cold-chain warehousing and distribution, and digital supply chains\u00a0<\/li>\n\n\n\n
  • Downstream: Community stores and online platforms\u00a0<\/li>\n<\/ul>\n\n\n\n

    This model of \u201cproduction based on sales and supply driven by production\u201d enables companies to achieve large-scale expansion and cost control while ensuring efficiency, thereby building strong market competitiveness.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Supply Chain System: Building Core Competitive Advantages Through the Cold Chain Network<\/strong><\/h2>\n\n\n\n

    Huading Cold Chain Technology, the company behind Guoquan, provides strong support for its nationwide expansion.<\/p>\n\n\n\n

    We have established a nationwide cold chain network comprising 45 distribution centers, serving major cities and county-level markets across the country and ensuring frequent deliveries and reliable fulfillment.<\/p>\n\n\n\n

    At the same time, the digital system enables end-to-end visibility across orders, inventory, and transportation, significantly improving operational efficiency and response times, and providing a solid foundation for chain expansion.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Industrial Expansion: Building an Ecosystem for Coordinated Development Across Multiple Sectors<\/strong><\/h2>\n\n\n\n

    Guoquan focuses on its distribution channels and has gradually expanded to form a diversified industrial portfolio:<\/p>\n\n\n\n

      \n
    • Guoquan Foods: The Gateway to End-Consumer Markets\u00a0<\/li>\n\n\n\n
    • Chengming Food Industrial Park: A Production and Business Incubation Platform\u00a0<\/li>\n\n\n\n
    • Huading Cold Chain Technology: Supply Chain Infrastructure\u00a0<\/li>\n\n\n\n
    • Songhe Liquor: Expanding Consumption Scenarios\u00a0<\/li>\n<\/ul>\n\n\n\n

      Cross-sector synergy creates a self-sustaining ecosystem that not only enhances a company\u2019s resilience but also paves the way for future scalable growth.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      On-site Roundtable Discussion: Exchanging Ideas and Exploring New Opportunities for Collaboration<\/strong><\/h2>\n\n\n\n

      Following the tour, the two sides held an on-site discussion.<\/p>\n\n\n\n

      Company representatives provided a comprehensive overview of Guoquan\u2019s development trajectory, channel strategy, and future plans, with a particular focus on sharing practical experiences in community retail, supply chain integration, and digital operations.<\/p>\n\n\n\n

      Drawing on their respective industry backgrounds, the delegation members engaged in in-depth discussions on topics such as expanding food supply chains into international markets, entering Southeast Asian markets, and replicating business models.<\/p>\n\n\n\n

      The on-site discussions were practical and productive, not only deepening our understanding of the company but also laying a solid foundation for future resource coordination and project collaboration.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Visitors<\/strong><\/h2>\n\n\n\n

      Yang Mingchao, Chairman of Guoquan Industrial Group<\/p>\n\n\n\n

      Wang Jiancheng, Advisor to Zhongyuan Association, Chairman of Ronghua Group<\/p>\n\n\n\n

      Chen Yuhe, Permanent Honorary President of the Zhongyuan Association and Chairman of Jiangsu Lianhai Biotechnology Co., Ltd.<\/p>\n\n\n\n

      Ma Xiaoyun, Permanent Honorary President of the Zhongyuan Association and Founder of Jingma International<\/p>\n\n\n\n

      Su Jianbin, Permanent Honorary President of the Zhongyuan Association and Chairman of Yunnan Dongsheng Paper Industry Co., Ltd.<\/p>\n\n\n\n

      Fan Ziping, Zhongyuan Association<\/p>\n\n\n\n

      Yue Wei, Honorary President of the Zhongyuan Association and Chairman of Shanxi Shengyuan Construction Engineering Co., Ltd.<\/p>\n\n\n\n

      Wang Yanbin, Executive Vice President of the Zhongyuan Association and Managing Director of Xingmazi Film Sdn Bhd<\/p>\n\n\n\n

      Zhang Lifeng, Honorary Vice President of the Zhongyuan Association and Managing Director of Fuhua Private Limited<\/p>\n\n\n\n

      Dong Zhiwei, Honorary Vice President of the Zhongyuan Association and Chairman of Henan Jinquan Plastic Industry Co., Ltd.<\/p>\n\n\n\n

      Zhang Bo, Vice President of the Zhongyuan Association and CEO of Cheng\u2022Production Pte. Ltd.<\/p>\n\n\n\n

      Li Yong, Vice President of the Central Plains Association and Managing Director of Yongli Sanitary Plumbing Sdn. Bhd.<\/p>\n\n\n\n

      Chai Jie, Secretary-General of the Zhongyuan Association and Head of International Programs at FedEx<\/p>\n\n\n\n

      Guo Lijun, Deputy Secretary-General of the Zhongyuan Association and CEO of Henan Kenan Crane Co., Ltd.<\/p>\n\n\n\n

      Written by: Zhao Xiaodan<\/p>\n\n\n\n

      Photography: Cheng \u2022 Production Pte. Ltd.<\/p>\n\n\n\n

      Produced by: Singapore Zhongyuan Association<\/p>\n\n\n\n

      <\/p>","protected":false},"excerpt":{"rendered":"

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